Raj AC
Raj AC is a trusted supplier of high-quality air conditioning spare parts in the UAE. Known for their durable parts, expert staff, and reliable service, they’ve become a go-to brand for contractors, technicians, and businesses in Dubai. Although well-recognized within their offline network, Raj AC wanted to expand their digital reach and attract customers searching for AC spare parts suppliers across Dubai.
The Challenge
Before partnering with DigiNext, Raj AC faced common digital issues that prevented potential clients from discovering their services.
Low organic traffic despite strong offline presence
Weak keyword rankings
Low visibility for essential AC spare parts product pages
Outdated SEO structure and metadata
No strategic SEO approach to compete with bigger AC manufacturing companies
DigiNext’s SEO Strategy to Build Raj AC Into a Trusted Supplier
DigiNext set out with a focused objective: to build Raj AC into one of Dubai’s most reliable and recognized AC spare parts suppliers through a strong, sustainable SEO strategy.
Website Audit & SEO Foundation
A comprehensive SEO audit identified several improvement areas, from technical performance to missing metadata and slow-loading pages.
- Enhanced technical SEO structure
- Fixed indexing issues
- Improved mobile responsiveness
- Optimized Core Web Vitals for better performance
Keyword Mapping & Content Optimization
We targeted high-intent search terms across product and category pages to improve ranking visibility.
- “AC spare parts suppliers in Dubai”
- “AC parts in Dubai”
- “AC parts manufacturing company”
- Optimized headers, internal linking, and product descriptions
Content Expansion for Topical Authority
We expanded content to build Raj AC’s authority in AC components and technical expertise.
- Content on AC parts functionality
- Maintenance insights
- Product comparison guides
- Troubleshooting and problem-solving blogs
Off-Page SEO & Backlink Building
We developed a strong backlink profile through strategic outreach in the industrial and technical domains.
- Business directory backlinks
- Industry-specific listings
- Technical & HVAC-related authority sites
The Results
Within months, Raj AC experienced significant growth across all key metrics.
Significant jump across all product and category keywords
Top rankings for AC spare parts suppliers in Dubai
Increased traffic from across Dubai and the UAE
More relevant and high-quality buyer inquiries
Additional Achievements
- Consistent ranking for AC parts in Dubai and UAE
- Stronger presence against industry-leading AC parts manufacturers
- Boost in product page engagements
- Higher conversions from ready-to-buy customers
Raj AC’s Growth Story with DigiNext
DigiNext transformed Raj AC from a low-visibility website into a strong digital competitor through a strategic SEO plan. Today, Raj AC stands as a trusted and easily discoverable AC spare parts provider in Dubai. Their ranking improvements reflect their reliability and industry expertise. DigiNext continues to help enhance their keyword authority and drive long-term organic growth.