Back to Roots Ayurveda
Back to Roots Ayurveda is a health and wellness brand that wants to bring the ancient healing art of Ayurveda into the present. Their goal is to help people get back in balance, get healthier, and reconnect with natural healing methods through real Ayurvedic treatments, one-on-one consultations, and traditional therapies. The brand had real knowledge and holistic wellness experiences, but their online presence did not show how valuable they were.
The Challenge
Before partnering with DigiNext, Back to Roots Ayurveda faced common digital issues that prevented potential clients from discovering their services.
Low visibility on search engines
Limited traffic to service pages
Very low rankings for long-tail keywords related to wellness and Ayurveda
Underdeveloped website structure
No consistent SEO content strategy
Competitors outranking them despite offering less specialized care
DigiNext's Smart SEO Plan to Move Ayurveda Forward
DigiNext had a clear goal: To help Back to Roots Ayurveda become a trusted source for search results, show off their knowledge, and bring in people who are interested in health and wellness.
Technical SEO Cleanup
The first thing we did was fix structural problems that kept search engines from fully recognising the website:
- Improved indexing
- Fixed slow-loading sections and broken elements
- Improved mobile performance
- Improved site structure for easier navigation
Keyword Research & On-Page Optimization
Our team identified high-value search opportunities within the Ayurveda and wellness space. We re-optimized:
- Service pages
- Therapy descriptions
- Consultation pages
- About section
- Internal linking flow
- Clear meta descriptions, keyword-enriched headers, and natural content improvements
Content Strategy for Authority Building
To establish Back to Roots Ayurveda as a trusted knowledge source, we developed a holistic content plan including:
- Articles that explain common Ayurvedic treatments
- Blogs on lifestyle guidance
- Content clusters around body constitution, detox, stress relief, and diet
- Informative resources about Panchakarma, massage therapies, herbal remedies, and more
Local SEO Implementation
Since Ayurveda is a location-sensitive service, DigiNext strengthened their local presence through:
- Location-based keywords
- Google Business Profile optimization
- Local citations
- Improvements for map visibility
High-Quality Backlink Building
We secured trusted backlinks from:
- Wellness directories
- Natural health blogs
- Wellness and therapy forums
- Local business platforms
The Results
Within months, Back to Roots Ayurveda experienced significant growth across all key metrics.
Increase across all important pages
For therapy and Ayurvedic treatment keywords
Increased inquiries for consultations
Stronger local presence and map visibility
Additional Achievements
- Growing credibility in the wellness and Ayurveda space
- Improved user experience, leading to more engagement and longer session durations
- Steady growth with an SEO foundation that continues to strengthen month after month
Building a Modern Ayurvedic Presence with DigiNext
Back to Roots Ayurveda had the knowledge, authenticity, and passion they needed to build a modern Ayurvedic presence with DigiNext. They just needed the right digital strategy. DigiNext helped them make their online presence more like their Ayurvedic knowledge and the effects of their treatments. This partnership will continue with ongoing optimisation, content improvements, and long-term SEO support to help Back to Roots Ayurveda reach even more people who want to heal naturally.